11.11

Nope. It's not the 11.11 wish thingy.


It's none other than Korea's 빼빼로 Day (Pepero Day). :D

Pepero is a popular Korean snack, a stick shaped biscuit dipped in chocolate syrup. It comes in different flavors such as strawberry, almond etc. You might be familiar with it because Japan has also it's own version of Pepero which is Pocky. But what makes Pepero more popular is that it has it's own commercial holiday.

Pepero day is celebrated every November 11. Why November 11? Well as you can see, the 4 sticks of Pepero 11.11, as simple as that. :D And also, Lotte stated that they chose November 11 because on that day they had a high growth sales of Pepero.

Pepero Day is observed by young people and couples who exchange Pepero sticks. Children give Pepero sticks to their teachers and special friends. In a way, it also spreads their kinship, love relationship and friendship!

According to a story, Pepero Day began in 1994 by a group of middle school girls in Busan, a South East coastal city in South Korea, who gave the gift of Pepero on 11/11 to each other with wishes to grow as tall and slender as the Pepero.





Just looking at the pics makes me want to eat Pepero. But we don't have it here. Instead, I'll buy Pretzel sticks - another version of Pepero and Pocky. :D

HAPPY PEPERO DAY! ^_^